Privacy Policy - SEEDTECH Studios Ltd (Last Updated 20 May 2025)

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​Contents:
1) Who We Are: Our company details.

2) The Data We Collect: Types of personal information we gather.

3) How We Collect Your Personal Data: Methods of data collection.

4) How We Use Your Personal Data: Purposes for processing your data.

5) Sharing Your Personal Data: Third parties we may share data with.

6) International Transfers: If and how data is transferred outside the UK.

7) Data Security: Measures we take to protect your data.

8) Data Retention: How long we keep your data.

9) Your Legal Rights: Your rights under data protection law.

10) Cookies and Similar Technologies: Our use of tracking technologies.

11) Links to Other Websites: Our policy regarding external links.

12) Contact Us: How to reach us with privacy inquiries.

13) Changes to This Privacy Policy: How we update the policy.

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​1. Who We Are:

 

SEEDTECH Studios Ltd is a company registered in England and Wales under company number 02089042, with our registered office at 37 Sandpiper Crescent, Malvern, Worcestershire, WR14 1UY, England, UK. We are a data controller responsible for the personal information we collect and process.

 

2. The Data We Collect:

 

We may collect and process the following types of personal data about you:
 

• Identity Data: Includes your name, title, company name, job title.

• Contact Data: Includes your email address, telephone numbers, postal address.

• Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.  

• Usage Data: Includes information about how you use our website, products, and services.

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.  

• Project Data: Information related to the 3D visualisation projects you engage us for, including project specifications, feedback, and communication related to the project.

• Financial Data: Includes bank account details and payment information necessary for processing payments made via bank transfer. When clients pay directly into our bank account, we will have access to the sender's bank account details as part of the transaction record. We take appropriate measures to ensure the security of our financial records. We do not currently process credit or debit card payments directly or through third-party payment processors on our website.

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3. How We Collect Your Personal Data:

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We collect your personal data in various ways, including:

• Direct Interactions: You may provide us with your Identity, Contact, and Project Data when you:

  • Request a quotation or information about our services.

  • Enter into a contract with us for our services.

  • Communicate with us via email, phone, or in person.

  • Provide feedback or participate in surveys.

  • Subscribe to our newsletters or marketing communications.

• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical and Usage Data using cookies, server logs, and other similar technologies. Please see our Cookie Policy for more details.  

• Third Parties or Publicly Available Sources: We may receive personal data about you from third parties such as:

  • Analytics providers (e.g., Google Analytics).

  • Social media platforms (if you interact with our social media pages).

  • Publicly available sources (e.g., Companies House).

   

4. How We Use Your Personal Data:

 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:  

• Where we need to perform the contract we are about to enter into or have entered into with you.  

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal obligation.  

• Where you have given us your explicit consent to do so (e.g., for certain marketing communications).

We may use your personal data for purposes such as:

• To provide you with the services outlined in our contract and quotations.

• To manage and administer our relationship with you.

• To process payments and manage invoices.

• To communicate with you about your projects and our services.

• To respond to your enquiries and provide customer support.

• To send you marketing communications where you have opted in or where we have a legitimate interest in doing so.

• To improve our website, products, and services.

• To analyse website usage and trends.

• To comply with legal and regulatory obligations.

 

5. Sharing Your Personal Data:

 

We may share your personal data with the following categories of third parties for the purposes outlined above:

• Service Providers: Third-party companies that provide services to us, such as website hosting, data analytics, email delivery, and payment processing. We ensure these providers have appropriate data protection measures in place.

• Specifically for Interactive Hosting: To deliver our Premium Interactive Hosting Service, we upload your 3D project files (including architectural plans, models, and associated assets) to a trusted third-party cloud streaming provider (e.g., Arcware). Your project data is shared with them solely for the purpose of providing the interactive hosting service you have commissioned. We ensure all our service providers, including our cloud streaming partner, have appropriate data protection measures in place and are contractually bound to process your data only according to our instructions and to implement strong technical and organizational security measures. They are not permitted to use your project data for their own purposes or to share it with any other third parties.

• Professional Advisors: Including lawyers, accountants, and other professional advisors who provide consultancy, banking, legal, insurance, and accounting services.

• Regulatory Bodies: HM Revenue & Customs (HMRC), the Information Commissioner's Office (ICO), and other regulatory or law enforcement agencies where required by law or to comply with our legal obligations.

• Third Parties in Connection with a Business Transaction: If we sell, transfer, or merge part of our business or assets, we may disclose your personal data to the prospective buyer, transferee, or merger partner.

• Other Third Parties: With your consent or as otherwise permitted or required by law.

 

6. International Transfers:

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We may transfer your personal data to countries outside the UK. Where we do so, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with UK data protection law. These safeguards may include:

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• Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.  

• Implementing Standard Contractual Clauses that have been approved by the UK government, which give personal data the same protection it has in the UK.
   

7. Data Security:
 

We take the security of your personal data seriously and strive to protect it from accidental loss, unauthorised access, use, alteration, and disclosure. We implement and maintain security measures appropriate to the nature of the personal data we process.
 

We restrict access to your personal data to personnel who have a business need to know and who are subject to a duty of confidentiality. We also have procedures in place to address any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
 

It is important to remember that no method of transmission over the internet or method of electronic storage is completely secure. While we endeavour to protect your personal data, we cannot guarantee its absolute security.

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8. Data Retention:

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We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, as well as applicable legal, regulatory, tax, accounting, or other reporting requirements.
 

Specifically, we will typically retain different categories of personal data for the following periods:

• Client Account and Project Data: We will generally retain your account information and data related to the 3D visualisation projects we have undertaken for you for 7 years after the completion of the project or the termination of our contractual relationship. This period allows us to address any potential queries, maintain necessary business records, comply with tax obligations, and establish, exercise, or defend legal claims.

• Marketing Data: If you have consented to receive marketing communications from us, we will retain your contact details for this purpose until you unsubscribe or become inactive for a defined period of 3 years.

• Website Usage Data (Analytics): Data collected through cookies and similar technologies for website analytics purposes will typically be retained for 2 years.

• Communication Records: Records of our email and other communications with you will typically be retained for 5 years for customer service and record-keeping purposes.
   

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.  

At the end of the retention period, your personal data will be securely deleted or otherwise disposed of in accordance with our data retention policy and applicable laws.

9. Your Legal Rights:
 

Under UK data protection law, you have several rights in relation to your personal data. These rights include:

• The right to be informed: You have the right to receive clear and comprehensive information about how we process your personal data, which is the purpose of this Privacy Policy.

• The right of access: You have the right to request access to the personal data we hold about you and to receive a copy of it.  

• The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.  

• The right to erasure ('the right to be forgotten'): In certain circumstances, you have the right to request that we delete or remove your personal data from our systems.  

• The right to restrict processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data.  

• The right to data portability: You have the right to request that we transfer your personal data to another organisation in a structured, commonly used, and machine-readable format.  

• The right to object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.  

• Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
   

If you wish to exercise any of these rights, please contact us using the details provided in section 12 below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

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10. Cookies and Similar Technologies:

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Our website uses cookies and other similar tracking technologies (such as web beacons, pixels, and device identifiers) to collect information about your browsing activities and preferences. Cookies are small text files that are placed on your computer or mobile device when you visit a website.
 

We use cookies for various purposes, including:
 

• Essential Cookies: These cookies are necessary for the operation of our website and enable you to use its essential features.  

• Analytics Cookies: These cookies allow us to analyse how visitors use our website, such as which pages are visited most often and if users experience any errors. This helps us to improve the performance and design of our website. We may use third-party analytics providers (e.g., Google Analytics) for this purpose.

• Functionality Cookies: These cookies allow our website to remember choices you make (such as your language preference) and provide enhanced, more personal features.  

• Marketing/Advertising Cookies: These cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user and thereby more valuable to publishers and third-party advertisers. 
   

You can manage your cookie preferences through your web browser settings. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. Please note that blocking or deleting certain cookies may affect the functionality of our website and your user experience.  

For more detailed information about the specific cookies we use and how to manage your preferences, please refer to our separate Cookie Policy by clicking here.

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11. Links to Other Websites:

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Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's website. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.  

We strongly advise you to review the privacy policy of every website you visit.  

 

12. Contact Us:

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If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us via our contact form by clicking here.
 

We will endeavour to respond to your enquiry as soon as reasonably practicable.

 

13. Changes to This Privacy Policy:

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We may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or for other operational, legal, or regulatory reasons. Any changes we make to our Privacy Policy in the future will be posted on this page, and where appropriate, notified to you by email.  

Please check this page regularly to stay informed about our current privacy practices. The date of the latest update will be indicated at the top of this Privacy Policy.